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Eggler:Mail halten!
24,95 € *
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Erscheinungsdatum: 12/2018, Medium: Buch, Einband: Gebunden, Titel: Mail halten!, Titelzusatz: Die beste Selbstverteidigung gegen Handy-Terror, E-Mail-Wahnsinn und digitale Dauerablenkung, Autor: Eggler, Anitra, Verlag: NOVA MD // Nova MD, Sprache: Deutsch, Schlagworte: Internet // Politik // Gesellschaft // Medientheorie // Medienwissenschaft // Absatz // Marketing // Vermarktung // Digital // Digitalisierung // Wirtschaft // Beruf // Karriere // BUSINESS & ECONOMICS // Personal Success // Digitale // oder Internetökonomie // Online-Marketing // Computing & IT: Benutzerhandbücher // Ratgeber: Karriere und Erfolg // Ratgeber // Sachbuch: Psychologie, Rubrik: Ratgeber Lebensführung allgemein, Seiten: 336, Herkunft: TSCHECHISCHE REPUBLIK (CZ), Gewicht: 734 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 04.08.2020
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How to Market Through Direct Mail, Hörbuch, Dig...
9,95 € *
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Nido Qubein came to the United States in 1966, learned the English language, completed graduate university studies, and then went on to become living proof that this is still the land of opportunity. His life has been an amazing success story and a fitting example of what a multitalented individual can accomplish. As a marketing and management consultant, Nido brings outstanding business acumen and sales savvy to his assignments with such top companies as General Electric, AT&T, and many more. As a professional speaker, he addresses more than 200 groups worldwide annually. As an author he has written over 30 books on communication, sales, and personal development. He is the recipient of the Cavett Robert Award for speaking and has been inducted into the International Speakers Hall of Fame. He has served as board chairman of the National Speakers Association. And he has many other distinguished awards and honors to his credit. This program covers issues like: Making direct mail work for you. The challenges of direct mail marketing. Timing: how and when to mail effectively. What a successful direct mail package contains. The right mailing list. Testing: the key to designing a powerful package. Writing effective direct mail copy. Graphics: the attention getter. Coding and measuring direct mail response. Promoting your newsletter. Your own mail order business. 1. Language: English. Narrator: Nido Qubein. Audio sample: http://samples.audible.de/bk/ntgl/000359/bk_ntgl_000359_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 04.08.2020
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How to Be a Rainmaker: Unexpected Rules for Bus...
9,95 € *
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In How to Be a Rainmaker: Unexpected Rules for Business and Personal Success, best-selling author and renowned marketing consultant Jeffrey Fox reveals the myth-busting, convention-blasting strategies, techniques, and ideas used by today's most successful men and women across the job spectrum to grab customers, generate cash, and distinguish themselves as superstars in their fields. In these 12 information-packed sessions in How to Be a Rainmaker, you'll discover: How to burn your brand onto peoples' imaginations. 13 steps to leaving a compelling voice mail message. The "magic" time and place to hold a client meeting. Three things NOT to do when you're traveling on business. The message your marketing must always communicate. The disastrous response to a market slowdown that's also the most common. One thing you should always have in a headline. "Bad" words you should never use in advertising. The truth about the customer always being right. Remarkably easy ways for you to gain the critical edge. And so much more! Rainmakers are men and women who are out there every day getting it done: bettering their organizations and businesses, enjoying their jobs, moving up, making great money, and giving themselves and their families the life they always dreamed of. These rules are how they do it. Learn how to be a rainmaker, and you're guaranteed to make that critical leap from merely good to truly great and to reap all of the fantastic personal, professional, and financial rewards that go along with it! 1. Language: English. Narrator: Jeffrey Fox. Audio sample: http://samples.audible.de/bk/ntgl/000131/bk_ntgl_000131_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 04.08.2020
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Find a Husband After 35 Using What I Learned at...
9,95 € *
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A Harvard MBA shares her revolutionary program for using marketing tactics to find a husband after age 35. This is "Marriage 911"! For many single women over the age of 35, the rules for finding the right mate have changed. There are fewer eligible men and fewer opportunities to meet them. Now successful dating coach Rachel Greenwald shares her proven 15-step action program (simply referred to as "The Program") based on the marketing tactics she learned at Harvard Business School. These innovative tactics will empower any woman to find a husband quickly and efficiently - and not just any husband: a wonderful husband. In her bold, no-nonsense style, Greenwald tells women how to package their assets, develop a personal brand, leverage niche marketing, use direct mail and telemarketing to get the word out, establish a husband-hunting budget, and hold quarterly performance reviews to assess the results. She also shows women how to use these strategies in the new world of online dating and how to avoid common pitfalls. Greenwald's 15 steps form an incredibly unique and effective plan for a woman who wants to jumpstart her dating life and enrich her portfolio of potential husbands. Learn the answers to the following questions: What are the unique dating issues for women after 35 and how do I handle them? What are the small decisions I make daily that have an impact on my chances of meeting men? What is the "Date/Sex Rule"? What is the one thing I should never say to a man on a first date? 1. Language: English. Narrator: Rachel Greenwald. Audio sample: http://samples.audible.de/bk/rand/000318/bk_rand_000318_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 04.08.2020
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Effective Copywriting Strategy - for Money & Sa...
9,95 € *
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If you want to learn how to write words that make people buy stuff, then this audiobook is for you.Have you tried to sell something online (or in print), but struggled to get sales?Do you have trouble finding the right words - to convince people to buy your products?Do you own a website or email list, and wish your readers were more receptive to your pitch?The truth is: Getting people to see the value in any product, is difficult. People are busy. And writing words that get attention is not easy.The solution is to apply the formula that professional copywriters use - to write persuasive text for your target audience. Writers have been developing the art and science of copywriting for centuries. But, you'd only know their tricks if you worked in an advertising agency.Fortunately, we've scaled this process down into just one audiobook.THIS AUDIOBOOK WILL TEACH YOU THE FORMULA THAT TURNS WORDS INTO CASH.You will learn:A complete introduction to copywriting - featuring all the foundational principles that contemporary copywriters use - to persuade the masses.The easy way to get your writing work Done. Done. Done. (Even if you hate writing.)How to use your own inspirational story (in your own voice), to get those sales. Hint: Your own personal story is often the best marketing tool in your toolbox!An extremely useful copywriting shortcut developed by the famous Marketer Frank Kern - which makes the chore of copywriting much easier.The 10 best headlines that practically guarantee a sale.How to compose your emails so that you can avoid the customer's Junk Mail folder.A huge chapter on Keyword Research and SEO (Search Engine Optimization) teaching how to write your web text so that it attracts Google visitors.How to write PPC (Pay-Per-Click) Ads for Google AdWords or Bing 1. Language: English. Narrator: William Blogs. Audio sample: http://samples.audible.de/bk/acx0/147711/bk_acx0_147711_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 04.08.2020
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Marketingdienstleistung
74,00 € *
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Diplomarbeit aus dem Jahr 2003 im Fachbereich BWL - Sonstiges, Note: 1,3, Hochschule der Medien Stuttgart (Electronic Media), Sprache: Deutsch, Abstract: Inhaltsangabe:Einleitung: Die Klage über die Schärfe des Wettbewerbs ist in Wirklichkeit meist nur eine Klage über den Mangel an Einfällen. (Walter Rathenau, deutscher Industrieller und Politiker, 1867-1922)Wettbewerbsdruck ist in einer freien Marktwirtschaft nicht zu vermeiden und kann die Beteiligten zu Leistung und Innovation antreiben - soweit sind die Worte Walter Rathenaus auch heute noch gültig. Hatten die Werbeagenturen also einfach nur zu wenige Ideen, als in den Jahren 1996 bis 1998 ein Aufschrei gegen die stärker werdende Konkurrenz der Unternehmensberatungen durch die Fachpresse ging? Vielleicht ja. Allerdings scheint sich der Mangel an Einfällen gebessert zu haben - zumindest sind die Stimmen, die eine Wettbewerbssituation zwischen den beiden Professionen beklagen, seltener geworden. Heißt dieses Verstummen aber auch, dass keine Konkurrenzsituation zwischen Unternehmensberatungen und Werbeagenturen existiert?Fest steht, dass der Druck auf die beiden Berufsstände in den letzten beiden Jahren durch rück-läufige Werbeinvestitionen und Umsatzrückgänge im Unternehmensberatungsmarkt gestiegen ist. Und damit ist die Frage, ob und wie Unternehmensberatungen und Werbeagenturen im Bereich der Marketingdienstleistung konkurrieren, aktueller denn je.Eine mögliche Konkurrenzsituation könnte auch durch die Tatsache verschärft werden, dass die reine Strategieberatung immer mehr Kritiker findet: Oft wird Unternehmensberatungen vorgeworfen, zwar scharfe Analysen und schöne Pläne vorzulegen, die Unternehmen aber dann bei der Umsetzung allein zu lassen. Natürlich lassen die Management-Consultants das nicht gerne auf sich sitzen und so findet man immer öfter auch das Stichwort Umsetzung in ihren Kompetenzbeschreibungen. Der Bund Deutscher Unternehmensberater BDU beschreibt diese Entwicklung in seiner Studie zum Beratermarkt 2001: Die Klienten erwarten in allen Projektphasen neben einer hohen Problemlösungskompetenz zusätzliche, ausgeprägte Umsetzungskompetenz. [...] Die Nachfrage verändert sich dahingehend, dass neben der Kernleistung der Beratung immer mehr sich daran anschließende Management-Dienstleistungen auf hohem Niveau erwartet werden. (Facts & Figures zum Beratermarkt 2001, BDU e.V. Bonn)Ist Marketingdienstleistung also ein Konkurrenzfeld für Unternehmensberatungen und Werbeagenturen? Inwieweit bieten Angebot und Positionierung der beiden Professionen Potential für einen Wettbewerb? Wie sehen die Kunden der Werber und Consultants die Situation? Welche Faktoren beeinflussen den Wettbewerb und welche Auswirkungen hat dieser? Eine Antwort auf diese Fragen zu geben ist das Ziel dieser Diplomarbeit.Unter Marketingdienstleistung werden dabei alle marketingspezifischen Services (sowohl Beratung als auch Umsetzung) verstanden, die Unternehmen durch externe Partner angeboten werden. Wenn in der vorliegenden Arbeit von Werbeagenturen die Rede ist, so sind damit Full-Service-Anbieter gemeint, die ein umfassendes Angebot rund um Kommunikation besitzen. Unter Unternehmensberatungen sind allgemeine Managementconsultingfirmen zu verstehen, die den überwiegenden Teil ihres Umsatzes mit klassischer Unternehmensberatung (in den Bereichen Strategie, Organisation, Personal oder Marketing) erzielen.Im Einzelnen wird wie folgt vorgegangen:Zuerst wird aufgezeigt, wie der Konflikt zwischen Unternehmensberatungen und Werbeagenturen bisher wahrgenommen und untersucht wurde. Dazu wird ein Überblick über vorhandene Studien zum Thema gegeben und dargestellt, wie der Wettbewerb bisher in der Presse behandelt wurde.Die Grundlagen, durch die eine Wettbewerbssituation gerechtfertigt sein kann, werden durch eine Angebots- und Positionierungsanalyse abgeklärt. Eine E-Mail Befragung ...

Anbieter: Dodax
Stand: 04.08.2020
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Deja New Marketing: Increase Sales with Social ...
32,90 CHF *
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Déjà Vu. Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the 'new normal.' New and different marketing techniques are needed for you to remain competitive and to stay in business. This new landscape is very complex: . Facebook, LinkedIn, and Twitter have replaced the water cooler as the customer hangout. . E-mail marketing letters are often considered SPAM and don't even get opened. . Bricks and mortar stores are now being trumped by websites that offer e-commerce, online chat, blogs, and deep discounts. . Personal selling has never been harder since customers seem to hide behind voice mail and e-mail. . Getting your website found in a Google search is increasingly difficult as the battle for keywords rages. You need to do something better and different --- you need 'Déjà NEW Marketing.' John Bradley Jackson is Director of the Center for Entrepreneurship at California State University, Fullerton and is an expert in marketing, sales, and new venture creation. Known affectionately as 'Professor JJ,' Jackson brings street-savvy marketing and sales experience from both Silicon Valley and Wall Street. He is the author of 'First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing.' His resume includes public speaker, blogger, philanthropist, and horseman. He lives in Yorba Linda, California with his wife and three children.

Anbieter: Orell Fuessli CH
Stand: 04.08.2020
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Find a Husband After 35: (using What I Learned ...
15,90 CHF *
zzgl. 3,50 CHF Versand

Fate is late! For women 35 to 95, it's time to get proactive if you want to find a husband. The rules for finding the right mate change later in life, as there are fewer eligible men and fewer opportunities to meet them. Now successful dating coach Rachel Greenwald shares her proven 15-step action program based on simple marketing tactics she learned at Harvard Business School. These innovative and smart tactics will empower any woman to find a husband quickly and efficiently-and not just any husband: a wonderful husband. In this practical no-nonsense guide, Greenwald tells women how to package their assets, develop a personal brand, leverage niche marketing, use direct mail and telemarketing to get the word out, establish a husband-hunting budget, and hold quarterly performance reviews to assess the results. She also shows women how to use these strategies in the world of online dating and how to avoid common pitfalls. Greenwald's 15 steps form a unique and effective plan for any woman who wants to jump-start her dating life and enrich her portfolio of potential husbands.

Anbieter: Orell Fuessli CH
Stand: 04.08.2020
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Strategic Business Letters and E-mail
21,90 CHF *
zzgl. 3,50 CHF Versand

E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results. Drawing on her experience leading writing workshops for Fortune 500 companies, Lindsell-Roberts walks the reader through a variety of letter-writing exercises and shows how a well-crafted message can make any writer stand out in the crowd. Getting from a blank page or screen to a results-oriented message is easy with Lindsell-Roberts's proven Six Step Process. And numerous tips and reminders help make the central point that a successful message should always focus on what the primary reader needs to know. Best of all, Strategic Business Letters and E-mail is designed to save the user time and effort. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to fit a particular circumstance. Opening this invaluable book is the first step to jump-starting effective business communication.

Anbieter: Orell Fuessli CH
Stand: 04.08.2020
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