Angebote zu "Function" (29 Treffer)

Kategorien

Shops

Actionable Gamification
43,99 € *
ggf. zzgl. Versand

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

Anbieter: buecher
Stand: 02.12.2020
Zum Angebot
Actionable Gamification
43,99 € *
ggf. zzgl. Versand

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

Anbieter: buecher
Stand: 02.12.2020
Zum Angebot
Actionable Gamification: Beyond Points, Badges,...
9,95 € *
ggf. zzgl. Versand

The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives. 1. Language: English. Narrator: Scott R. Smith. Audio sample: http://samples.audible.de/bk/acx0/083004/bk_acx0_083004_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 02.12.2020
Zum Angebot
Black Ops Advertising: Native Ads, Content Mark...
9,95 € *
ggf. zzgl. Versand

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions, and even impartial sales content is now the ultimate corporate tool. Listener beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of "sponsored content", a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers "engage" with us so that we share, share, SHARE - the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make "likes" and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with "friends," to always be on, even when it is to our physical and mental detriment. 1. Language: English. Narrator: Tamara Marston. Audio sample: http://samples.audible.de/bk/adbl/028153/bk_adbl_028153_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 02.12.2020
Zum Angebot
Brain Changer: How Harnessing Your Brain's Powe...
9,95 € *
ggf. zzgl. Versand

Let’s be honest. You've tried the sticky-note inspirations, the motivational calendar, and the cute (but ineffective) "carpe diem" mug - yet your attitude hasn't changed. It's time to apply cutting-edge science to the challenges of daily life. While everyone desires self-improvement, we are quickly frustrated when trying to implement the contradictory philosophies of self-appointed self-help gurus. Too often, their advice is based on anecdote and personal opinion, not real research. Bestselling author of What Makes Your Brain Happy and Why You Should Do the Opposite David DiSalvo returns with Brain Changer: How Harnessing Your Brain's Power to Adapt Can Change Your Life. Drawing on the latest research in neuroscience, cognitive psychology, behavioral economics, communications, and even marketing, DiSalvo replaces self-help with "science help." He demonstrates how the brain's enormous capacity to adapt is the most crucial factor influencing how we feel and act - a factor that we can control to change our lives. Findings show our brains are fluid and function much like a feedback loop: stimulants from both our environment and from within ourselves catalyze changes in the brain's response. That response then elicits additional inputs that the brain identifies and analyzes to further tailor its response. DiSalvo shows that the greatest internal tool we have to affect the feedback loop is metacognition ("thinking about thinking").Littered with relatable examples and tackling major aspects of our lives including relationships, careers, physical health, and personal development, Brain Changer shows you how to harness metacognition to enrich your life. 1. Language: English. Narrator: Tim Andreas Pabon. Audio sample: http://samples.audible.de/bk/gdan/001150/bk_gdan_001150_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 02.12.2020
Zum Angebot
The Art of the Sale: Learning from the Masters ...
9,95 € *
ggf. zzgl. Versand

From the New York Times best-selling author of Ahead of the Curve, a revelatory look at the importance and cultural role of sales - an essential human attribute that underpins business, religion, romance, and more - and the traits that distinguish the best sales people. Sales is the single largest function in business. Across the globe, in economies big and small, selling is the very engine of commerce and industry. In America, millions work in sales - more than in manufacturing, marketing, or even finance. Yet, when Philip Delves Broughton was studying at Harvard Business School, he couldn't find a single course on sales. Indeed, very few schools teach this subject. The best-educated people of the business world are clueless about one of its most vital functions, and this ignorance has enormous consequences for the economy, and for all of us. Delves Broughton draws on extensive research, intrepid reporting, and personal experience to show the essence of sales as it manifests itself from Moroccan souks to Tokyo side streets to Wall Street trading floors, and ultimately to the countless acts of selling we all engage in every day. Along the way, he uncovers fresh answers to perennial questions about the art and science of sales: Why do Americans have such extreme views on the subject (from Dale Carnegie to Death of a Salesman)? Can a great salesman be made, or he is born? Does a salesman have to believe in his product? Is selling ever ethical? Does it have to be? What exactly makes a great salesman, and can it be quantified? This isn't another work about shortcuts, tips, or tricks, though it does offer a wealth of useful information on how the best salespeople make their craft an art. It's a uniquely evidence-based investigation of the workings of a fascinating and undervalued endeavor. 1. Language: English. Narrator: Philip Delves Broughton. Audio sample: http://samples.audible.de/bk/sans/005800/bk_sans_005800_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 02.12.2020
Zum Angebot
Boundary Spanning Elements and the Marketing Fu...
106,99 € *
ggf. zzgl. Versand

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

Anbieter: Dodax
Stand: 02.12.2020
Zum Angebot
Open for Business Success
37,90 CHF *
ggf. zzgl. Versand

Sometimes individuals are extremely skilled and confident in their chosen professions but become discouraged because they do not have business expertise. Dr. Linda Hancock has worked with over 7,000 clients, assisting them in building their own practices. In Open for Business Success, she explains complex business concepts in a simple step-by-step manner that anyone can follow. Dr. Hancock's plan for success encompasses seven specific areas of business that each need to be considered and implemented in order to do well: . Set the vision and draw your blueprint for the business. . Understand the value of the business and marketing your practice. . Creating a wonderful environment. . Customize systems to function effectively. . Ensure the practice is strong and work confidently in your area of competency. . Secure your financial health and ensure success by preparing a Business Plan. . Satisfy your personal and professional needs. Whether you are an individual who is starting a business for the very first time or someone who has been practicing for many years, the principles proposed here will help you to think about how you can do things in a manner that is faster, easier, and more beneficial for you and your client. Open for Business Success serves a wonderful guide and support for the solo professional who wants to start a business.

Anbieter: Orell Fuessli CH
Stand: 02.12.2020
Zum Angebot
Connect
37,90 CHF *
ggf. zzgl. Versand

Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important. Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be 'sold to' or 'managed.' Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead - Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer. * Discover the technology and processes that allow marketers to remain relevant * Craft a personal, relevant, and accessible customer journey that engages the connected customer * Keep in touch throughout the customer's life cycle, both online and offline * Link digital goals and metrics to business objectives for a more relevant strategy Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.

Anbieter: Orell Fuessli CH
Stand: 02.12.2020
Zum Angebot