The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives. 1. Language: English. Narrator: Scott R. Smith. Audio sample: http://samples.audible.de/bk/acx0/083004/bk_acx0_083004_sample.mp3. Digital audiobook in aax.
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions, and even impartial sales content is now the ultimate corporate tool. Listener beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of "sponsored content", a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers "engage" with us so that we share, share, SHARE - the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make "likes" and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with "friends," to always be on, even when it is to our physical and mental detriment. 1. Language: English. Narrator: Tamara Marston. Audio sample: http://samples.audible.de/bk/adbl/028153/bk_adbl_028153_sample.mp3. Digital audiobook in aax.
Let’s be honest. You've tried the sticky-note inspirations, the motivational calendar, and the cute (but ineffective) "carpe diem" mug - yet your attitude hasn't changed. It's time to apply cutting-edge science to the challenges of daily life. While everyone desires self-improvement, we are quickly frustrated when trying to implement the contradictory philosophies of self-appointed self-help gurus. Too often, their advice is based on anecdote and personal opinion, not real research. Bestselling author of What Makes Your Brain Happy and Why You Should Do the Opposite David DiSalvo returns with Brain Changer: How Harnessing Your Brain's Power to Adapt Can Change Your Life. Drawing on the latest research in neuroscience, cognitive psychology, behavioral economics, communications, and even marketing, DiSalvo replaces self-help with "science help." He demonstrates how the brain's enormous capacity to adapt is the most crucial factor influencing how we feel and act - a factor that we can control to change our lives. Findings show our brains are fluid and function much like a feedback loop: stimulants from both our environment and from within ourselves catalyze changes in the brain's response. That response then elicits additional inputs that the brain identifies and analyzes to further tailor its response. DiSalvo shows that the greatest internal tool we have to affect the feedback loop is metacognition ("thinking about thinking").Littered with relatable examples and tackling major aspects of our lives including relationships, careers, physical health, and personal development, Brain Changer shows you how to harness metacognition to enrich your life. 1. Language: English. Narrator: Tim Andreas Pabon. Audio sample: http://samples.audible.de/bk/gdan/001150/bk_gdan_001150_sample.mp3. Digital audiobook in aax.
From the New York Times best-selling author of Ahead of the Curve, a revelatory look at the importance and cultural role of sales - an essential human attribute that underpins business, religion, romance, and more - and the traits that distinguish the best sales people. Sales is the single largest function in business. Across the globe, in economies big and small, selling is the very engine of commerce and industry. In America, millions work in sales - more than in manufacturing, marketing, or even finance. Yet, when Philip Delves Broughton was studying at Harvard Business School, he couldn't find a single course on sales. Indeed, very few schools teach this subject. The best-educated people of the business world are clueless about one of its most vital functions, and this ignorance has enormous consequences for the economy, and for all of us. Delves Broughton draws on extensive research, intrepid reporting, and personal experience to show the essence of sales as it manifests itself from Moroccan souks to Tokyo side streets to Wall Street trading floors, and ultimately to the countless acts of selling we all engage in every day. Along the way, he uncovers fresh answers to perennial questions about the art and science of sales: Why do Americans have such extreme views on the subject (from Dale Carnegie to Death of a Salesman)? Can a great salesman be made, or he is born? Does a salesman have to believe in his product? Is selling ever ethical? Does it have to be? What exactly makes a great salesman, and can it be quantified? This isn't another work about shortcuts, tips, or tricks, though it does offer a wealth of useful information on how the best salespeople make their craft an art. It's a uniquely evidence-based investigation of the workings of a fascinating and undervalued endeavor. 1. Language: English. Narrator: Philip Delves Broughton. Audio sample: http://samples.audible.de/bk/sans/005800/bk_sans_005800_sample.mp3. Digital audiobook in aax.
We read what motivational speakers teach us, but what do they teach their families behind closed doors?” The Proctor Family shares what they have learned from the godfather of motivation, Bob Proctor. From his nine-year-old grandson relaying how Bob gently explained the meaning of death, to his son’s view of money, the Proctor family relay what they have learned from living with Bob Proctor. The chapters are honest, emotional and funny. They expose Bob Proctor’s traits as a dad, husband, grandfather and much more! 9781596595835 N N ©2009 Linda Proctor;(P)2010 Gildan http://www.audible.de/pd/B004UVI5Y8?source_code=PNHFA145032019009G&ipRedirectOverride=true http://www.audible.de/pd/B004UVI5Y8?source_code=PNHFA145032019009G&ipRedirectOverride=true The Man Who Lied to his Laptop: What Machines Teach Us About Human Relationships (Unabridged) 23.95 AVAILABLE The Man Who Lied to his Laptop: What Machines Teach Us About Human Relationships (Unabridged) The Man Who Lied to his Laptop (Unabridged) Clifford Nass, Corina Yen Here are startling insights into persuasion, trust, empathy, and teamwork based on how we treat our computers.... Sean Pratt Gildan Media, LLC 2010-09-16 12:28:40 466 B004V19FLE English - Science & Technology English 1.00 9.95 N http://img.audible.de/audiblewords/content/bk/gdan/000444de/lg_image.jpg http://samples.audible.de/bk/gdan/000444/bk_gdan_000444_sample.mp3 Startling insights into persuasion, trust, empathy, and teamwork, based on how we treat our computers.... The driver was insistent: “A woman should not be giving directions.” Despite the customer-service rep’s reassurance that the navigation system in his car wasn’t actually a woman - just a computer with a female voice - the driver (and many others like him) refused to listen. There was only one person for BMW to call for help: Clifford Nass, one of the world’s leading experts on how people interact with technology. After two decades of studying problems like BMW’s GPS system, Microsoft’s Clippy (the most hated animated character of all time), and online evaluations that led people to lie to their laptops, Nass has developed a powerful theory: Our brains can’t fundamentally distinguish between interacting with people and interacting with devices. We will “protect” a computer’s feelings, feel flattered by a brown-nosing piece of software, and even do favors for technology that has been “nice” to us. All without even realizing it. Nass has found that the most powerful strategies for working with people can be learned from watching what succeeds and fails in technology interfaces. If a computer can make friends, build teams, and calm powerful emotions, so can any of us. Nass’s studies reveal: Mixing criticism with praise - a popular tactic for managers - is a destructive method of evaluation. Opposites don’t attract - except when one gradually changes to become more like the other. Flattery works - even when the recipient knows it’s flattery. Team-building exercises don’t build teams - but the right T-shirt can. Misery loves company - but only if the company is miserable, too. Nass’s discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships. 9781596596665 N N ©2010 Clifford Nass, Corina Yen;(P)2010 Gildan Media Corp http://www.audible.de/pd/B004V19FLE?source_code=PNHFA145032019009G&ipRedirectOverride=true http://www.audible.de/pd/B004V19FLE?source_code=PNHFA145032019009G&ipRedirectOverride=true Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy (Unabridged) 22.95 AVAILABLE Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy (Unabridged) Marketing in the Age of Google (Unabridged) Vanessa Fox In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first.... Don Hagen Gildan Media, LLC 2011-06-03 16:03:03 328 B00546NHMI English - Business English 1.00 9.95 N http://img.audible.de/audiblewords/content/bk/gdan/000561de/lg_image.jpg http://samples.audible.de/bk/gdan/000561/bk_gdan_000561_sample.mp3 In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success. Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google’s official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the “organic” searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you. You’ll also discover how to: Integrate search strategy into all aspects of your business Cut through the data and get the actionable metrics you need Use data about what people are searching for as a valuable market research tool Get your company found through social media And more! Whether you’re a sole proprietor or you work for a major global brand, Marke 9781596598331 N N ©2010 Vanessa Fox;(P)2011 Gildan Media Corp http://www.audible.de/pd/B00546NHMI?source_code=PNHFA145032019009G&ipRedirectOverride=true http://www.audible.de/pd/B00546NHMI?source_code=PNHFA145032019009G&ipRedirectOverride=true The Sharp Solution: A Brain-Based Approach for Optimal Performance (Unabridged) 19.95 AVAILABLE The Sharp Solution: A Brain-Based Approach for Optimal Performance (Unabridged) The Sharp Solution (Unabridged) Heidi Hanna Heidi Hanna introduces listeners to a brain-based approach to realistic, sustainable energy management that supports a healthier brain, and as a result a healthier, happier body.... Heidi Hanna Gildan Media, LLC 2013-06-11 14:17:34 273 B00DCADQ1U English - Self-Development English 1.00 9.95 N http://img.audible.de/audiblewords/content/bk/gdan/000978de/lg_image.jpg http://samples.audible.de/bk/gdan/000978/bk_gdan_000978_sample.mp3 Train Your Brain to Energize Your Life. In The Sharp Solution, Heidi Hanna introduces listeners to a brain-based approach to realistic, sustainable energy management that supports a healthier brain, and as a result a healthier, happier body. By engaging our brain, we can strategically re-wire how we operate, creating more energy and improving productivity while simultaneously reducing stress. As a result, we become more focused and productive, flexible and resilient, and able to sustain higher levels of health and performance over time. These critical aspects of cognitive fitness" - mental strength, flexibility, and endurance - allow us to function at our best and enjoy life to the fullest. Breaking down complicated concepts into easy to understand stories and applications, Hanna walks listeners through a step-by-step process of designing a personal action plan that can be utilized to decrease stress, balance hormones, increase energy, and improve overall health, happiness, and performance. Heidi Hanna, PhD, is a performance coach and keynote speaker who has trained thousands of individuals on practical ways to incorporate positive psychology and wellness strategies to improve productivity and performance. We all know what we should be doing to create a more optimal life - eating better, exercising regularly, sleeping more, taking time to relax, and having more balance in our life. But The Sharp Solution enables you to actually make those changes to your habits. 1. Language: English. Narrator: Victoria Velenosi. Audio sample: http://samples.audible.de/bk/gdan/000401/bk_gdan_000401_sample.mp3. Digital audiobook in aax.
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.
Sometimes individuals are extremely skilled and confident in their chosen professions but become discouraged because they do not have business expertise. Dr. Linda Hancock has worked with over 7,000 clients, assisting them in building their own practices. In Open for Business Success, she explains complex business concepts in a simple step-by-step manner that anyone can follow. Dr. Hancock's plan for success encompasses seven specific areas of business that each need to be considered and implemented in order to do well: . Set the vision and draw your blueprint for the business. . Understand the value of the business and marketing your practice. . Creating a wonderful environment. . Customize systems to function effectively. . Ensure the practice is strong and work confidently in your area of competency. . Secure your financial health and ensure success by preparing a Business Plan. . Satisfy your personal and professional needs. Whether you are an individual who is starting a business for the very first time or someone who has been practicing for many years, the principles proposed here will help you to think about how you can do things in a manner that is faster, easier, and more beneficial for you and your client. Open for Business Success serves a wonderful guide and support for the solo professional who wants to start a business.
Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important. Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be 'sold to' or 'managed.' Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead - Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer. * Discover the technology and processes that allow marketers to remain relevant * Craft a personal, relevant, and accessible customer journey that engages the connected customer * Keep in touch throughout the customer's life cycle, both online and offline * Link digital goals and metrics to business objectives for a more relevant strategy Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.
It's no secret that you can't improve your organization's performance without measuring it. In fact, every function, unit, process, and the organization as a whole, is built and run according to the parameters and expectations of its measurement system. So you'd better make sure you're doing it right. All too often, performance measurement creates dysfunction, whether among individuals, teams, or across entire divisions and companies. Most traditional measurement systems actually encourage unhealthy competition for personal gain, creating internal conflict and breeding distrust of performance measurement. Transforming Performance Measurement presents a breakthrough approach that will not only significantly reduce those dysfunctions, but also promote alignment with business strategy, maximize cross-enterprise integration, and help everyone to work collaboratively to drive value throughout your organization. Performance improvement thought leader Dean Spitzer explains why performance measurement should be less about calculations and analysis and more about the crucial social factors that determine how well the measurements get used. His ''socialization of measurement'' process focuses on learning and improvement from measurement, and on the importance of asking such questions as: How well do our measures reflect our business model? How successfully are they driving our strategy? What should we be measuring and not measuring? Are the right people having the right measurement discussions? Performance measurement is a dynamic process that calls for an awareness of the balance necessary between seemingly disparate ideas: the technical and the social aspects of performance measurement. For example, you need technology to manage the flood of data, but you must make sure that it supports the people who will be making decisions and taking action crucial to your organization's success. This book shows you how to design that technical-social balance into your measurement system. While it is urgent to start taking action now, transforming your organization's performance measurement system will take time. Transforming Performance Measurement gives you assessment tools to gauge where you are now and a roadmap for moving, with little or no disruption, to a more 'transformational' and mature measurement system. The book also provides 34 TMAPs, Transformational Measurement Action Plans, which suggest both well-accepted and 'emergent' measures (in areas such as marketing, human resources, customer service, knowledge management, productivity, information technology, research and development, costing, and more) that you can use right away. In the end, you get what you measure. If you measure the wrong things, you will take your company farther and farther away from its mission and strategic goals. Transforming Performance Measurement tells you not only what to measure, but how to do it -- and in what context -- to make a truly transformational difference in your enterprise.